Didactic concept: mPower 2.0

The mPower 2.0 study concept is a central component of Macromedia University of Applied Sciences and forms the didactic basis for future-oriented, AI-supported teaching. It consistently builds on the earlier Macromedia 2020+ concept and combines the strengths of face-to-face and online learning environments to create a flexible blended learning approach.

At the heart of mPower 2.0 are five didactic principles that clearly structure university teaching and align it with the requirements of a digital and dynamic educational landscape. They promote relevant future skills, create learning-friendly and flexible environments, ensure content coherence, support individual mentoring and strengthen self-directed learning.

In addition, mPower 2.0 integrates digital and technological innovations, including AI chatbots and personalised learning materials, which provide individual support to students, accompany learning processes and facilitate communication. Non-academic support (NAS) and academic mentoring complement the didactic portfolio to specifically promote self-organisation, motivation and learning success.

The concept was further developed by Prof. Dr. Anna-Luisa Stöber, Prof. Dr. Evelyn Kästner, Prof. Dr. Philip Baugut and Prof. Dr. Joschka Mütterlein. With mPower 2.0, Macromedia University is strengthening its position as an innovative educational institution that combines quality, efficiency and sustainability in academic teaching.